Brand merger examples

Brand merger examples. when it decided to merge with Time Warner at the turn of the century. Here are our top 10 strategic alliance examples: Uber and Spotify. Making that popular choice can be difficult. Its acquisition of Slack for $27. The companies that have agreed to merge may have different cultures. As part of its rebrand, beauty brand Coty put its purpose “to celebrate and liberate the diversity of beauty” front and center. The U. Then, specify the time frame for completion. Facebook and Instagram in 2012. The $34 billion deal formed Vivendi Universal - a diverse new media and communications outfit. When rebranding due to an acquisition or merger, your challenge begins internally. Mergers and acquisitions are notated with the year the May 9, 2024 · Guess Inc. But as companies vie for market share, return on investment (ROI) is thrust decisively into the spotlight. The main goal of Coty’s rebrand is to celebrate and to represent beauty in a more diverse way. An M&A brand should not be confused with the code name that investment banks typically assign to a deal so that the parties involved can remain anonymous. Take the following brand merger examples: Exxon and Mobil; Dow Chemical and Dupont; Disney and Marvel; Aug 4, 2023 · However, brand merger can also cause customer confusion, resistance, or loss if the merged brands have different values, cultures, or personalities. Flash forward to 1998, and Converse was claiming just 2. May 10, 2017 · A commonly mentioned reason for an acquisition or merger is the desire to transform one or both companies. Conglomerate mergers first appeared in the United States and were quite popular in the 1960s, and 1970s. Mar 31, 2022 · What Are Seven Principles for M&A Branding Success? Create a strong new brand — and translate an M&A financial strategy into a compelling value proposition. e. In 2017, American food conglomerate Kraft Heinz made an ambitious bid to merge with British-Dutch consumer goods company Unilever. Year: 1901. Another example delves into the merger of Dow Chemical and DuPont, creating a $130 Apr 4, 2023 · The most common types of mergers/acquisitions are horizontal, vertical, conglomerate, concentric, and reverse. If it acquires an advertising firm, the advertising firm may be able to produce advertisements with a better understanding of the brand and its message. It was also one of the best examples of how mergers can go wrong. Reebok created the first spiked running shoe and is Nov 7, 2022 · A conglomerate merger involves companies active in totally unrelated business activities or operating in different geographical locations. 68 Mar 1, 2024 · A merger can trigger uncertainty, anxiety, and resistance among some of your audience members, especially if they are loyal to one of the original brands or fear losing their benefits or privileges. Learn here why it happens and the different types of mergers. An acquisition occurs when one company acquires a target company by purchasing its Feb 28, 2024 · The merger would integrate all of Time Warner’s holdings including DirecTV under the AT&T brand. LVMH and Tiffany & Co. The merger resulted in a new corporate brand, Tilney Smith & Williamson, supported by 3 client-facing brands: Jul 26, 2023 · Merger Example #3 (practical) – Walmart’s Acquisition of Flipkart. The first example discusses the acquisition of Whole Foods by Amazon, highlighting the $13. Zee Entertainment Enterprises Limited (ZEEL) and Sony Pictures Networks India (SPNI), two of India’s biggest media conglomerates, have taken the first steps towards a multibillion-dollar merger. Reasons for mergers. Department of Justice's Antitrust Division about all mergers and acquisitions Mar 22, 2024 · Key Takeaways. Amazon and Whole Foods. They are the driving force behind most mergers and acquisitions. America Online (AOL) was the largest internet provider in the U. Kraft Heinz and Unilever. Sep 30, 2020 · Coty rebranding is a great example of how cultural movements affect brands and businesses. A vertical merger occurs when two companies attempting to produce the same product join together to create a more effective business flow. This relegation of the brand is a missed opportunity to communicate a new, compelling vision for the merged entity. com Dec 27, 2022 · Mergers and acquisitions examples: List of biggest cases. These things can’t wait for the merger to be finalized, says Eric Norman, Strategist at Sametz Blackstone Associates, a strategic communications firm. Jul 28, 2023 · Here are t he two most fundamental brand imperatives for driving M&A success, deserving of attention before, during and after any deal: 1. US$18. A textile company merging with a cotton yarn manufacturer In the United States, for example, the Clayton Act outlaws any merger or acquisition that may "substantially lessen competition" or "tend to create a monopoly", and the Hart–Scott–Rodino Act requires companies to notify the Federal Trade Commission and the U. M&A can include a number of different transactions, such Mar 26, 2020 · Post-merger corporate brands take one of five forms: brands kept independent, brands combined, an umbrella brand defined, a single brand selected, or an entirely new brand created. Takeaway. Establish Direction. Feb 16, 2024 · Merger rebrand: A brand merger or brand consolidation or integration, occurs when two or more separate brands merge to form a single entity under a new or existing brand identity. One notable example of a transformative merger in the technology industry is Microsoft’s acquisition of LinkedIn. Some of the largest and most notable transactions have been vertical mergers. eBay and Skype (2005): US$2. Disney’s goal was to expand its content library, gain Nov 29, 2023 · Ahead of a company merger, marketing and communications teams work around the clock to merge two brands and prepare them for launch on day one. Recent Mergers in Various Industries Categorized Under Each Type: Horizontal Merger: Example: Disney-Fox Merger (2019) Industry: Media and Entertainment. Brand Merger Example: Novartis. Mergers and acquisitions: Integrating multiple brands often requires rebranding to create cohesion. 7 billion price tag and the major impact it had on the grocery industry. Zee Entertainment – Sony India Merger. In a merger, two or more companies functioning at the same level combine to create a new business entity. Target and Lilly Pulitzer. Aug 20, 2020 · Here are six instances of merger failure because of cultural incompatibility. Transformational mergers are rare, however, because the circumstances have to be just right, and the management team needs to execute the strategy well. Raises prices of products or services. This was one of the most expensive (biggest) M&A deals of all time, costing around $165 billion in total. the effective date. Because they both sell the same types of products with a similar client base, a Pepsi and Coke merger would be considered a horizontal merger strategy. But mostly, it’s done when a company: Merges or acquires another company Dec 29, 2014 · Mergers are a common phenomenon in the business world despite statistics showing the high failure rates of mergers. US$30 billion acquisition of Willis Towers Watson by AON. 4 billion. A well-known example of this is ExxonMobil. So, focus your engagement with other executives around ways to save money by beginning to think about planning implementation early. Mergers and acquisitions provide an excellent opportunity to clarify, strengthen or even reinvent your brand in the eyes of customers, employees and investors. Yet, fewer than half of mergers and acquisitions are successful. The deal was not without its drama, as the COVID-19 pandemic put the potential merger in danger of not going through. This company is the result of a merger between Anheuser-Busch, Interbrew, and Ambev. When two powerful companies merge to assert industry-dominance, companies often maintain the equity of both merging companies’ names. Thus, the new company can gain a monopoly and increase the prices of its products or services. Starbucks and Target. The total value of deals fell 37% from 2021’s record high to $3. Jan 24, 2020 · Branding is perhaps the most overlooked aspect of mergers and acquisitions. Feb 20, 2024 · Mergers and Acquisitions - M&A: Mergers and acquisitions (M&A) is a general term that refers to the consolidation of companies or assets. Companies often merge to become more competitive. Identify the synergies between the two brands and the ways each brand creates real value for customers. After years of steady courtship, the deal finally saw the light of day. America Online and Time Warner (2001): US$65 billion. 7 billion in July 2021 was made after the company realized that the workplace had changed forever as a result of the Covid-19 pandemic. Disney and Chevrolet. It also increased profit margins to 4% in 2017, up from a loss of 5% in the acquisition year. Primarily, it is a company’s expansion strategy. Jan 10, 2022 · The Swedish telecom pathbreaker made headlines with its $6. 7 billion adjusted for inflation). 6 billion. All of these details should also be included: any changes to the company’s name. The outcome: Ciba-Geigy ceased to exist, while Sandoz became a division of Novartis. na Economy. In 2001, America Online acquired Time Warner in a 4. Real-World Conglomerate Merger Example 4: Johnson & Johnson’s Acquisition of Actelion. Apr 30, 2021 · Merger: Definition, How It Works With Types and Examples A merger is an agreement that unites two existing companies into one new company. Aug 30, 2022 · Here are three ways companies can implement a strategic brand consolidation plan from day one. Nov 16, 2022 · The following are some of the most recent and notable mergers and acquisitions that have taken place in the fashion industry. The purpose of rebranding can differ across organizations. Branding issues are myriad for mergers & acquisitions. Purpose of Rebranding. To respond to market complexity, many executives turn to mergers and acquisitions (M&A) as an effective transformation and value-generation strategy. What are some merger and acquisition examples? Some of the most famous and successful examples of M&A transactions that have occurred over the last few decades include: Google’s acquisition of Android. Mergers happen for a variety of reasons: They can allow each company to enter a new market, sell a new Feb 7, 2017 · M&A Brand Strategy #2: ’Straight Fusion’ is a combination of both entities’ names. Nov 17, 2020 · Nov 17, 2020, 11:00 IST. The opportunities. Dec 9, 2022 · In 2022, M&A mergers and acquisitions were at a historic low due to fears of an impending recession and rising interest rates. Some examples of brand merger are FedEx May 13, 2024 · Give the target audience some background and identify the companies involved in the acquisition. M&A Brand Strategy #3: ‘Refreshed Fusion’ is an instance where the names are combined, but there’s a new Sep 7, 2021 · However, as the above examples show, brand identity post-merger can often reveal challenges or synergies that impact far more than marketing collateral or building signage. One of the most famous examples of a culture clash was the ‘merger of equals’ between Daimler (the parent company of Mercedes Benz) and Chrysler back in the 1990s. Mergers and acquisitions have occurred as long as companies have existed, providing an opportunity for expansion, entry to new markets and an exit strategy for owners and founders. For example, bath and body brand b. Oct 1, 2021 · 6. KMart and Sears (2005): US$11 billion. To combat dissidence within the organization, your goal is to get everyone (enthusiastically) on the same page. o creating/implementing a visual identity for the new brand or merger. Creates gaps in communication. A merger is a business integration process where two or more enterprises join forces to create a new organization by entering into a legal agreement. The deal is expected to close in Q1 of 2025, according to Guess, which will acquire all the Rag & Bone operating assets with its contribution of $56. The biggest M&A deal in the luxury fashion world happened in late 2020, with a $15. Real-World Conglomerate Merger Example 2: General Electric’s Acquisition of NBC Universal. Jul 7, 2023 · In fact, mergers between successful companies take place all the time. in 1989. Jan 28, 2020 · To leverage the strength of two equally powerful brands in an industry. As Dell-EMC merged into one, the global technology industry cheered. AT&T appears in these lists the most times with five entries, for a combined transaction value of $311. And for any newly merged organisation, going through sudden and dramatic change, that has to be a merger branding process worth the time and effort. Details: The Walt Disney Company acquired 21st Century Fox’s entertainment assets in a horizontal merger. There are 4 primary types of fusion strategies: Strategy #2: ’Straight Fusion’ is a combination of both entities’ names. This included a detailed visual May 25, 2022 · According to a 2020 analysis from Brand Finance, the decision to rebrand in a merger carries less risk than not doing so. 61 trillion, according to Refinitiv and the Wall Street Journal. jeweller Tiffany & Co. 1. . Google and Motorola (2012): US$12. Horizontal Merger Example. Dec 27, 2022. March 31, 2022. Within a couple of years, it was being called ‘a fiasco’, dogged by significant culture clashes in areas such as formality, philosophy, and salaries. Reebok acquired by Authentic Brands Group. A merger occurs when two formerly separate companies combine to form a new single company. In 1998, Exxon and Mobil agreed to a merger and the joint company became a mash-up – ExxonMobil. Deloitte US | Audit, Consulting, Advisory, and Tax Services Mar 23, 2016 · But by the 1980s, the competition -- namely, Nike, Adidas, Reebok, and Puma -- had gotten fiercer. The best way to do that is to identify key stakeholders within both organizations, tell them about the plans for rebranding Example of a Conglomerate Merger. Synergies can be divided into three different categories: revenue synergies, cost synergies, and financial synergies. A lack of focus on the consumer is often noted as a contributing factor to these merger failure rates. Probably the most well-known example of a failed merger comes from America Online, and Time Warner. In a massive visual overhaul, branding agency Workroom chose the butterfly as its inspiration to symbolize the diversity of beauty in nature—and people. Feb 24, 2009 · o disseminating massaging to customers. 5 billion acquisition of Livongo by Teladoc. The Amazon-Whole Foods merger in 2017 was a vertical integration that would allow Amazon to grow beyond the e-commerce space and sell groceries in hundreds of stores that belonged to Whole Foods. Daimler-Benz and Chrysler (1998): US$36 billion. For example, it includes details about how much money will change hands, what company assets are to be sold off or traded away in exchange for shares in the acquiring company, and how many shares each company's shareholders will receive. Effective brand consolidation is predicated on careful planning to establish the 1) Coty by Workroom. Jan 1, 2024 · Some prominent examples of mergers include: Anheuser-Busch InBev. Warner Communications merged with Time, Inc. Mergers and Jan 8, 2024 · Here are examples of failed mergers of famous brands. Jan 3, 2024 · Types of Synergies. Disney’s acquisition of Pixar and Marvel. In almost half of mergers (approximately 40 percent), companies opt for a single brand based on one of the legacy brands. 8 billion acquisition of U. Mar 15, 2024 · Horizontal merger example: The Disney-Fox merger One of the most notable horizontal mergers in recent history was the acquisition of 21st Century Fox by The Walt Disney Company. Other Examples of Horizontal Mergers. As of February 2024, the largest ever acquisition was the 1999 takeover of Mannesmann by Vodafone Airtouch plc at $183 billion ($334. The collaboration between merger and acquisition companies is to eliminate Nov 12, 2018 · As a result, the company increased revenues from $590 million in 2014 to $970 million in 2017, an annual growth rate of more than 18%. Nov 19, 2023 · Brand licensing is the act of giving permission to another company to use your business’s intellectual property (IP). This merger allowed Disney to expand its media and entertainment empire, gaining access to a vast library of content, including popular franchises like X-Men and Avatar. Transformational mergers can best be described by example. Establish a cross-functional team of three to five business, marketing and branding staff who will oversee the migration for 12 months. Nov 14, 2021 · Beyond the Code: The Value of an M&A Brand. Even as a well-known brand in the beauty industry, Coty made a bold move to challenge the way beauty is defined in the modern world with a fresh rebrand. Mar 19, 2024 · A merger is a business deal where two existing, independent companies combine to form a new, singular legal entity. 6. By merging, the two hospitality giants formed the world’s largest hotel chain, with a vast portfolio of brands spanning various market segments. On the long list of Jan 1, 2024 · List of The Biggest M&A Deals in 2020. Tribe knows how to craft these business growth stories to give executive management the opportunity to promote their vision of the future. For example, the second and third highest-grossing brands of bottled water might decide to merge into one company to successfully compete with the brand in first place. A carefully May 23, 2024 · Let us look at the conglomerate merger example to understand the concept better: Example #1. ” Rogers — Shaw Apr 22, 2024 · More Examples of Vertical Mergers. Ultimately, one of Converse's competitors (Nike) stepped in and bought the company in 2003. Align Business and Brand Strategy. From a business perspective, few things are as critical to get right as a major merger or acquisition — and few things are as challenging. It is an important strategic decision of companies aiming to reposition and remain viable (Lee et al. Mar 31, 2024 · The consolidation of AOL Time Warner is perhaps the most prominent merger failure ever. ’s largest integrated wealth management and professional services business. Then, two years later, the combined brand underwent Feb 7, 2023 · Use your brand's vision, mission, and values to inspire your new aesthetic. Make the business case. But that was by no means the end of the Converse brand. Other benefits include diversification, entry to a new market, availing new resources and increasing market share. This strategy involves using brand identity assets from both partners in a merger or an acquisition and integrating them into the new corporate identity. Starbucks and Barnes & Noble. Apr 5, 2024 · Just be sure to time your strategic alliances and choose your partners wisely. The pharmaceutical company Novartis was created when two brands – Ciba-Geigy and Sandoz – merged in 1996. An airline company acquiring a newspaper is a good example of a conglomerate merger. K. Reebok is an American footwear and clothing manufacturing company that is particularly known for its sportswear and footwear. Most successful brand mergers were possible because an equal priority was given to combining balance sheets and branding. Real-World Examples: A. Vodafone Hutch-Essar. See full list on globalexpansion. a. When G12 came to Flux for a rebrand, we embraced the idea of opulence. Now read these: —The most successful mergers of all time —Failed mergers, the worst examples ever! —Discover the biggest mergers in history —How to perfect your merger brand strategy The most effective way to tell your full M&A story as you want it told, tactfully, with continuity, is with a merger and acquisition announcement video to customers, employees, investors and other stakeholders. 3% of the market share. will acquire New York-based fashion brand Rag & Bone in a deal that will see it enter into a joint venture with global brand management firm, WHP Global. First Interbrew, a Belgium company, merged with Ambev, a Brazilian company. Nov 5, 2020 · When it comes to transitioning brands after a merger, everyone has an opinion. One reason is that acquiring firms (acquirers) are unable to evaluate the brand value of firms being acquired (target firms). Brand owners lease their patents, software, or characters to other companies. Nov 8, 2021 · Failed Mergers and Acquisitions Examples. In rebranding a merger of equals, companies Aug 15, 2011 · A plan of merger is a document that outlines the structure and terms of a proposed merger. Rationalize and capture efficiencies. Department of Justice was formally opposed to the deal but ultimately did not stop it Here are six necessary steps for merging brands properly: 1. G12: Life at the speed of luxe. The merger was celebrated by the CEO of Vonage, Rory Read, as bringing about transformation based on “the convergence of the internet, mobility, the cloud and powerful 5G. A merger is when two or more companies—usually similar in power or size—voluntarily combine their assets to create a new company or legal entity. the immediate impact of the merger or acquisition to its employees. Historically, companies view the marketing function as a cost center. Suppose Leonard owns a textile group, “Cottage Ltd” of linen clothes. Aug 25, 2022 · Examples of culture clashes. S. The merger allows the companies to share resources and reduce operating costs while expanding their customer base. Jan 16, 2024 · Two companies that offer similar products or services can combine in a product extension merger. represents itself with a hand-drawn logo that gives an authentic, down-to-earth feel, just like the ingredients in its products. Mergers or acquisitions can lead to the creation of worldwide companies. Significant asset and personnel losses, rapid divestiture Apr 3, 2021 · Brand mergers and acquisitions create multiple brand entities which are uniquely positioned and directed at a segment. 5 million toward the purchase. Shifting brand position. US$21 billion acquisition of Speedway gas stations by Seven and I. Real-World Conglomerate Merger Example 3: Alphabet’s Acquisition of Nest. The manner in which a firm creates its new brand message after a merger provides insight into the new entity and how the unique aspects of the separate firms and cultures come together to create an “enhanced” organization. A merger results in reduced competition and a larger market share. Feb 13, 2015 · Give people a voice. Feb 25, 2024 · Mergers and acquisitions (M&A) play a pivotal role in shaping the trajectory of the technology sector, driving strategic realignments, fostering innovation, and reshaping the competitive dynamics of the industry. Mergers and acquisitions have always been one of the primary drivers of 6 days ago · Successful mergers and acquisitions are instances that occur for the right reasons. 2 billion purchase of Vonage, a provider of cloud-based communications. An acquisition occurs when a buying company Aug 13, 2020 · The deal was at a $80 billion. There are several types of mergers and also several reasons why companies complete mergers. Reducing competition. Despite their frequency, research suggests that upwards of 60% of mergers and acquisitions end up destroying shareholder value. If you need some logo inspiration, check out this helpful guide. Many luxury brands in recent years have fallen prey to “ blanding ,” discarding their historic brands in favor of flat, safe imagery. In an acquisition, a larger organization buys a smaller business entity for expansion. Walmart Acquisition of Flipkart. Vertical Mergers. Jan 3, 2024 · Example #1 - The acquisition as part of a roll up strategy. The success of a merger or acquisition begins with aligning the business strategy with the brand strategy —first establishing a deep understanding of why the merger or Dec 7, 2023 · 4. Mergers are voluntary. The newly named company is the May 23, 2024 · Mergers and acquisitions (M&A) are collaborations between two or more firms. PepsiCo's 1977 acquisition of Pizza Hut and 1978 acquisition of Taco Bell are commonly cited examples of product extension mergers. Red Bull and GoPro. Here are a few examples of famous M&A deals: IKEA acquires Romanian and Baltic Forests, 2015. Whether you are conducting M&A transaction on the buy or sell-side, synergies are immensely important. The acquired business tends to overrate the value of its brand, while the acquiring company often underestimates 1. This is the largest drop since 2001, when the value of global deals plunged 50% to $1. This deal is a good example of a horizontal merger. Deal Size: Proposed at approximately $143 billion. First there is the question of why the merger or acquisition is even being considered. Exxon and Mobile merger (a great example of a successful horizontal merger). 7. Securing the best value possible is an immediate Nov 7, 2023 · Real-World Conglomerate Merger Example 1: Disney’s Acquisition of Pixar. 5 billion. Types of mergers. The acquiring entity, Walmart made it clear that it just wants to empower its Indian Mar 28, 2024 · Another example is the merger between Marriott International and Starwood Hotels & Resorts in 2016. Together, these businesses hoped to be the dominant arm in the market regarding everything news, music, publishing, and entertainment. Disney and 21st Century Fox. From a brand perspective this guide is intended to help you think through the key decisions that will drive the outcomes of your merger or acquisition. The Dell-EMC merger of 2016 is one of such most significant instances in the history of the global technology industry. The key rebranding tactics in the case of Sandoz: Logo redesign to add “A Novartis Division” to the existing 6. For example, the merger of Raytheon and United Technologies to create Raytheon Technologies resulted in a powerful aerospace conglomerate. Microsoft and Nokia (2013): US$7 billion. America Online (AOL) and Time Warner. That was the mindset we had when looking at the brand portfolio created by the merger of Tilney and Smith & Williamson into Tilney Smith & Williamson, the U. Few companies are dependent on wood as a raw material as the Swedish flatpack furniture manufacturer and distributor, IKEA. T-Mobile and Taco Bell. Definition of a merger. Horizontal, Vertical, Conglomerate, Concentric, Reverse. In the past 20 years, they have achieved a total market share of 60% in the United States. Build a better, stronger brand. These are the biggest mergers and acquisitions examples from around the world since 1900. Don’t just slam the two brands together Sep 6, 2021 · 5. A brand is one of the most important intangible Expanding into new markets or targeting new demographics: A brand refresh can help tailor and optimize your brand for new customers. r. A Fast Moving Consumer Goods (FMCG) company is heavily reliant on advertising. by conglomerate LVMH [10]. Gain scale and cut costs, expand into new markets, acquire talent and technology and diversify business mix. Develop alliances with peers on the operations side, who manage fleets and facilities. Jan 3, 2024 · Aspect. Mar 3, 2024 · Merger: A merger is an agreement that unites two existing companies into one new company. Successful rebranding examples for luxury brands can be hard to come by. One prominent conglomerate M&A example came in 2000 when Vivendi, a French utilities and media group, merged with Seagrams, a beverage and entertainment empire. A rebrand due to a merger of equals represents an opportunity to create a new brand identity that represents the best of what both legacy firms have to offer and that is expressed more clearly and consistently. However, now, they realize the need to synergize with other firms in different sectors. Salesforce is an example of a company that has made acquisitions a central part of its growth strategy. The company now has a stable order book out to 2024, and productivity continues to climb. This article provides several concise real-world examples of merger and acquisition (M&A) deals. For example, the Pfizer-Allergan merger was code-named Project Phoenix; the Kraft-Unilever merger was known as Project Jedi. Example: The company Anheuser-Busch InBev is the result of multiple mergers in the beer market. US$21 billion acquisition of Maxim Integrated by Analog Devices. As such, this research focuses on consumer reactions to mergers by exploring the role of consumer attitude and service perceptions of the pre-merger brands. Then Anheuser-Busch merged with them, uniting the first, third, and fifth largest brewers in the world into one. Typically, both companies are of a similar size and scope and both stand to gain from the transaction. The attention paid to the logo, and which aspects of the legacy brands it retains, can often send a strong message about the integration and priorities of the newly Apr 25, 2022 · Mergers and acquisitions present great opportunities for firms to rethink and refresh their brands. Licensees can re-sell the IP at a higher price or manufacture merchandise with the IP on it. 2011 ). The deal is supposed to be valued at $16 billion concluding about a year of negotiation. The unsolicited proposal took many by surprise, given the size and implications of The second most conservative approach is Fusion. Vodafone and Brand Guide To Mergers And Acquisitions. Oct 10, 2023 · Acquisition: An acquisition is a corporate action in which a company buys most, if not all, of another firm's ownership stakes to assume control of it. Vertical Merger Example #4 – Miscellaneous Examples. 2. o disseminating messaging to the media. Reputation recovery: Reinventing a damaged brand can help regain trust after a crisis. AOL/Time Warner – 2000 – $182B. US retail giant Walmart acquired a 77% stake in India’s online retailer Flipkart in 2018. en hu fl uz xg gs jx mi kz co